The PSA should be a maximum of 30 seconds in length. Participants may enter as many PSA's as they like. Teachers may act as mentors or entrants, providing direction and supervision, as long as the entry is solely a student effort.

PSA's will be judged by a non-biased panel of individuals selected by their involvement with highway safety issues. The PSA's will be judged based on persuasiveness, logical organization, clarity, quality and creativity. Winning entries must:

• Clearly communicate the importance of teens using safety belts whenever they drive or ride in cars, no matter who is driving.
• Identify a target audience and feature a call to action.
• Incorporate and clearly communicate the Buckle Up/Arrive Alive message.
• Show original and creative ideas.
• Be neat, clean, and professional in presentation regardless of format in which video is presented.

Timeline
The public service announcement may be created any time between October 3 and November 11, 2011 as part of Battle of the Belt. Entries will be accepted in the following formats: VHS, DVD, CD. All electronic video file types will be accepted. Files with the following extensions will NOT be accepted: EXE, MSI, VBS, BAT and REG.

To enter a video by mail:
By December 1, fill out the PSA Entry form, print and include one with each entry.

Please mail your PSA and PSA Entry Form to:
Attn: Carrie Wolken
MoDOT - Highway Safety Division
PO Box 270
Jefferson City, MO 65102

If submitting multiple videos, please fill out ONE PSA Entry Form for EACH video. Do NOT put more than one video title on a PSA Entry Form.


To enter a video online:

By December 1, fill out the PSA Entry Form, upload the video and select "submit". You should receive a confirmation that the video has been submitted. The videos will be stored in a secure location inaccessible to the public or other competition participants.

If submitting multiple videos, please fill out ONE PSA Entry Form for EACH video. You can only upload one video with each submission.