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The
role of MoDOT's outdoor advertising division is to develop
and promote innovative ideas and consistent business practices
for the control of outdoor advertising, junkyards and scenic
beautification programs. It also helps streamline the federal
outdoor advertising control program through communication
with the public.
The outdoor advertising division supports the MoDOT
mission statement and tangible results by:
- Developing collaboration and commitment from different
municipalities for designating appropriate routes as Scenic
Byway.
- Promulgating rules and regulations to ensure outdoor
advertising structures are located in appropriate areas.
- Promulgating rules and regulations to prevent the proliferation
of illegal outdoor advertising structures. Ensuring junkyards
adjacent to Missouri's highways are adequately screened
from the view of the traveling public.
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