Warmer weather brings the roar of motorcycles to Missouri highways. Missouri Tigers’ head football coach and avid motorcycle rider, Gary Pinkel, will once again be working with the Missouri Coalition for Roadway Safety to promote motorcycle safety.

May is Motorcycle Safety Awareness Month, and the “Look. Learn. Arrive Alive.” Campaign will remind all drivers to watch out for motorcyclists. Motorcycles have a smaller profile on the road and may be more difficult for passenger vehicles to see.

“It’s important that motorists and motorcycles are looking out for each other,” said Leanna Depue, chair of the Coalition’s executive committee. “With an increasing number of motorcyclists, we encourage drivers to share the road to make sure everyone Arrives Alive.”

In addition to motorists looking out for those on motorcycles, motorcyclists are encouraged to do their part, making sure to ride with a DOT-approved helmet and wear protective clothing.

An astonishing 80 percent of Missouri motorcycle crashes result in injury or death, and 99 percent of the people who die in crashes involving a motorcycle on Missouri roads are the motorcyclist.

Paid radio advertising begins April 27 and runs into July. One radio spot features Coach Pinkel asking drivers to take another look and keep Missouri roads safe for everyone, “including Jayhawk fans.”

Coach Pinkel is also featured on his motorcycle on posters and billboards throughout the state.

For more information on the Look. Learn. Arrive Alive. campaign, visit www.saveMOlives.com.