As the first major snow storm of the year kicked off in January 2010, many Missourians turned to MoDOT for travel information, such as calling 888-ASK-MoDOT or checking the online Traveler Information Map.

Commuters and travelers also relied upon some newer tools offered through social networking sites.

One of the known benefits of using tools like Facebook and Twitter are that so many people regularly use the sites, and many access via mobile phones. This provides a strong opportunity for MoDOT to reach customers quickly and directly. Another benefit is the opportunity for conversation, and this past month, that conversation focused on MoDOT’s work to keep roads as clear and safe as possible.

Several Facebook pages and Twitter accounts are available where users can connect – both through Central Office and multiple district and project-specific pages. As the January storm progressed, social networking sites were a great way to reach travelers with important road condition information and winter driving tips. It was also an opportunity to answer direct questions, such as which roads are cleared first, where to find specific travel information and to alert district offices to specific areas needing attention.

In addition to weather and road condition updates, it gave Missourians a chance to express appreciation for the hard-working road crews. Below is a sample of comments received:

Thanks so much MODOT for working around the clock and spending time away from your families to keep our roads safe!!

A message to all MODOT workers and your families - thank you SO MUCH for all the hours you have put in over the past 3 weeks as we have been hit with snow, ice and wind. You are very much appreciated by your "fans" here in NW Missouri!

You have done a wonderful job making the highways safe for us to travel to work!! Thank you!

Hang in there MoDOT crews! I know you all will work to the best of your ability to keep us all as safe as possible!

Check out MoDOT’s social networking tools for yourself. Visit www.modot.org and look for the icons in the upper right corner of the homepage, or visit http://www.modot.org/newsandinfo/emodot/index.htm.